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UCQ

Pamphlets

Getting Started

Pamphlets are very useful when you need to provide information to people in a simple way that grabs their attention.
Pamphlets are designed for people to pick them up, hold, and engage with the information found inside the pamphlet. Therefore, you need to take time to carefully plan your pamphlet before actually designing it.
Planning
Audience: Are you preparing the pamphlet for a general audience, such as patients, or for a more specific audience who has some knowledge of the subject matter within the pamphlet, such as other nurses or healthcare practitioners? The answer to this question will impact the information and language within your pamphlet.
How will the audience use the brochure? Will they keep it or will it be kept in one location? The answer to this question will impact the amount and complexity of information within your pamphlet.
Purpose: Is your pamphlet meant to provide information to people or persuade them to do something? The answer to this question will guide the focus of your pamphlet. You shouldn’t try to do too much in a single pamphlet, so you should focus on informing or persuading your audience, not both.
Attention: What will grab the attention of your intended audience? How will you make your pamphlet something the audience wants to pick up?
Action: What action do you want the audience to take as a result of reading the pamphlet? An effective pamphlet tells the audience to do something after reading the pamphlet, such as go for bowel cancer screening. Decide on the action you would like the audience to take and provide specific examples or detailed instructions to help them take action.